In today’s marketing world. Diversity and inclusion in many different areas have become a much more important consideration for brands as well as employers. With many starting to hold themselves accountable and put genuine measures in place. Digital accessibility is the principle of ensuring those with disabilities. Such as sight or hearing loss. But many people – like neurodivergent people – have a hidden disability. Albeit one that still affects their experience of navigating online. It’s estimate that one in seven people is considere to be neurodivergent. That’s a large portion of the world’s population.
Neurodivergent people see and experience the world differently
Neurodivergent people see and experience the world differently to neurotypical people (those whose brain functions are seen as ‘standard’). Autistic people. Dyslexic people. Dyspraxic people. And those with adhd. For instance. Are part of the neurodivergent population. Developing digital communications and accessible designs that are inclusive to neurodivergent consumers and those with all sorts of disabilities will ensure you’re not alienating people because of their differences—it will also help you connect with a wider audience of highly-engage users. Here we look at how you can make your content more inclusive for neurodivergent users while considering the vital importance of neurodiversity in marketing.
How to make your digital marketing more inclusive
How to make your digital marketing more inclusive to neurodivergent consumers neurodivergent people experience the world differently to neurotypical people (those whose brain functions are seen as ‘standard’). And. These differences extend to the digital as well as the physical world. As such. Some design formats. Fonts. Screen layouts. Navigational functions. Colors. Copy. And imagery might not make sense to a neurodivergent person. Often this can cause stress and frustration. To help make your digital marketing content and communications more inclusive to everyone. Here are some practical tips for your consideration. Why choose dmi?
