Make your messaging plain. Simple & to the point to make your copy and communications more inclusive to neurodivergent consumers. You should always write in a way that is literal. Punchy and to the point. Avoid abstract phrases where possible and only include what is absolutely vital in your communications. If you use obscure language or jargon. You’re likely to confuse certain users and they will go elsewhere. Let’s say you’re a brand that makes folding bicycles. A sentence like this on your website might confuse or put off some site visitors: with a bi-folding titanium patente microframe.
Our flagship folding bike
Our flagship folding bike will make you fly across the city streets. Here. The copy lists jargon-like details that display no clear benefit. The term ‘fly’ may also confuse a neurodivergent reader. As literally speaking. Bikes don’t fly. Here’s a more inclusive sentence that addresses these issues: our most popular folding bike packs away in minutes and its lightweight frame makes it a joy to ride through city streets. Here are a few more hints on how to make your copy more inclusive: write in the active voice rather than the passive voice as much as you can. E.g. “store the bike indoors” instead of “the bike can be store indoors”.
Take the time to eit your copy
Take the time to eit your copy a few times before signing it off. That way. You can ‘trim the fat’ and get rid of anything that you feel isn’t critical to your key messaging make sure your content follows a logical format. Tell a story that guides your user step-by-step break your content down into small. Scannable chunks. Don’t overuse font formatting like bold or italics. And use logical subheadings to navigate your users through your content use a platform or app like hemingway. Readable or chatgpt for ai-powere feeback on how to make your copy punchier and easy to read tip: read our article and listen to our discussion on the art of copywriting for more tips on how to sharpen up your communications. 2. Choose cohesive color schemes another important inclusive consideration when it comes to inclusive content is visuals—more specifically.
