To understand the universe of this generation Let’s take a look at the overall picture of the behavior of this Gen. That looks interesting how.
1. Gen Z spending behavior
Spending money is a great driver of happiness for Gen Z people. They tend to value electronics and technology in tandem with health and wellness. Therefore, they tend to have higher spending power than other generations. Gen Zs are also interested in small businesses. They are also willing to wait for a good discount. before making a purchase And take advantage of various payment options such as buy now, pay later, etc. Interestingly, 94% of this population. (Southeast Asia) Prefer to own something rather than rent it.
Gen Z’s view of the world
Generation Z is a group with more open-minded views than previous generations. They are very comfortable with gender differences and complex Estonia Mobile Number List gender identities, and tend to value themselves, their families, and their peers equally. In addition, access to the vast amount of information on the Internet keeps them up to date with what’s happening in the country. And quite attentive to social responsibility issues, likes to ask questions and make arguments. which they are well aware of the problems of society today, such as human rights issues, corruption, political problems, and social inequality, etc., becauseThey want to see positive changes in the society in which they live. So naturally, they expect brands to have beliefs or views that resonate with them. Because of this, it’s not surprising. If they choose not to spend money on brands that do not match their beliefs.
The value that Gen Z seeks from brands
Geniuses are smart consumers. This reflects the CH Leads growing value of the digital world. They tend to rely on social media to make informed purchasing decisions. They often go deep into the brand’s website. Scroll through social media accounts. And carefully read reviews and reviews of brands and evaluate options. before buying they are quite Pay more attention to “brand name.