Have you ever visited a website, looked at a product, left the site, but then seen an ad for that exact same product you were looking for on google? I come across ads like this multiple times per week.
Rlsa Remarketing Lists For Search Ads
The reason we see these ads is because we’re placed on remarketing lists — we’ve shown interest in a product and a business wants to remind us that it’s still available for purchase if we’re interested.
As a business, using remarketing Myanmar Email List lists helps you make contact with pre-qualified prospects in an attempt to drive a conversion. In this post, we’ll explain how, as a business, you can leverage remarketing lists for search ads to draw in interested site visitors for conversion, and best-practices for using these lists.
Download Now Free Ad Campaign Planning Kit
What is rlsa
Remarketing lists for search ads (rlsa) is a google ad feature that helps you reach members of your audience that have previously visited your site and serve them targeted ads in queries for related keywords on google or other google display network sites.
Rlsa audiences
Rlsa audiences are created by adding a CH Leads snippet of code (called a tag) to your website that automatically adds your audiences to specific lists based on the action taken on your site. Once the tags are placed, you can bid on these segments and add them to your marketing campaigns. Here’s a guide from google on how to set these up.
Creating specific rlsa audiences helps marketers. Leverage the already interested highly-valuable audience members.As it may not be as difficult for them to convert. As a result, you’ll increase conversions, revenueand profits. You’ll also make the most of your budgets. Because these users are more qualified. So you’ll spend less on brand awareness.
If you’ve created accurate journey maps.You likely know which customer actions are most critical to driving conversions. For your audience — this is where you should use rlsa. Use your website codes. To track where your users are in their journey, and bid higher. For those closer to conversion, he closer they are to completing a purchase.
