In the 2022 state of cmo survey, integration emerged as a concern for marketing leaders. Aside from the cost issue, is this a sign of maturity and awareness that you can’t just grow the martech stack?
“of course it is. For a while, the martech stack was definitely out of control. It wasn’t uncommon for a company to have 60 apps in its [martech] stack. So this consolidation (or optimization) is being driven by leaders seeking to streamline operations. Even if you cut the apps in half, a company
Of any size can’t do everything with a single product (meaning you have no choice but to use multiple apps). There will be multiple products and other elements across the enterprise (e.G. Data tiers that need to be connected). You should leave only the essential features, remove the redundancies, and consolidate your choices and investments in the remaining features.”
As A Result Of Gartner’s 2022 Martech Survey
use of martech features decreased significantly compared to the previous year. How do you view this result? Is this a realistic benchmark for understanding the state of the martech stack.
Assuming that the metaverse is Lithuania Email List popularized, generative ai can be an example of its impact. In the early days of game production, drawing and connecting all the scenes was hard labor. Now, if you describe the scene you want, ai will automatically create it for you. It is expected that this kind of technology will accelerate the metaverse environment. The question of how quickly the metaverse environment will become a key channel for marketers, [the metaverse] has already been realized in the game market and is running well. In other scenarios, we haven’t reached that stage yet.
Hat Other Barriers Are Preventing Better Martech Adoption And Utilization
Eventually, it comes back to the chronic CH Leads challenges that many people underestimate, and the background of the martech cancel culture. Until now, technology has.
Always accounted for 10% and people, education, organization, and strategy accounted for 90%. The latter doesn’t change quickly. Many people believed in all the technology and bought it for