This was an inflection point,” he said. Are we talking to ourselves? Or are you talking to customers? We realized that we are not our customers. Customers are customers. We do our best for our customers. But talking about ourselves is not a good ‘suggestion’. This is a dynamic that […]
Epicor’s global chief marketing officer, paul stoddart, made revitalizing the brand a top priority after being named cmo 12 months ago. In particular, it focused on achieving this goal creatively without falling into the pitfalls of traditional b2b marketing. Founded in 1972, epicor software focuses on small businesses and is […]
Partner program manager at microsoft, brought in the fun again. It was through an unconventional keynote speech that was like a sitcom. I’d say it was the most fascinating demonstration I’ve ever witnessed. It is safe to say that hansellman’s approach can be considered a best practice. Let’s talk about […]
There were two factors that triggered this new social dynamic in 2020. The first was a pandemic. During the lockdown period, the need for social connection grew, allowing social media to take root again. It provides the time and space to have fun and discover new passions and interests while […]
The covid-19 pandemic has accelerated the shift to online shopping. This has resulted in innovative ways for retailers and brands to connect with consumers. That’s ‘live streaming’. This is a new way for consumers to shop in real time while watching live video. Mousumi behari, head of digital strategy execution […]
Accent group, an australian footwear retailer and distributor, embarked on a digital transformation and adopted digital solutions to improve customer experience, doubling conversion rates. In this light, we expect the trend of virtual selling and live shopping to continue to gain momentum. Just look at china and you can see […]
Accelerating e-commerce business has been one of the major digital trends over the past year as the covid-19 pandemic has forced retailers and suppliers to go online. With this trend expected to continue in 2021 and beyond, <cmo> met with c-levels from australian retailers and suppliers to find out what […]
Signet jewelers garnered acclaim for offering video sales advice to customers, and cosmetics brand estee lauder has augmented ar to virtually test makeup. Pvh’s calvin klein and tommy hilfiger brands prioritized in-store delivery and mobile website conversion to increase e-commerce sales, while ralph lauren digitized the in-store experience. For some […]
Although netflix has more paid subscribers than other streaming services, it only garnered a far fewer 9 votes compared to hbo max’s 17 votes. Netflix isn’t even clearly ahead of apple tv+, a service that’s only been around for two years and has a meager list of content. It’s […]
According to rachel worsley, ceo of neurodiversity media, an estimated 1 in 8 australians have dyslexia, autism, adhd, tourette syndrome, dyscalculia, or dyslexia. Neurodiversity media is a free learning portal that helps people with neurodiversity reach their potential in the workplace. Figures related to the neurodiverse population are difficult to […]
